The automotive industry is experiencing its biggest transformation ever - and I'm right at the heart of it!

The global automotive landscape is shifting dramatically. Traditional industry leaders are being challenged by tech companies and startups. Tesla, BYD, and others are redefining what a car company looks like in the digital age.

What's driving this change:

  • Electric drives replace combustion engines

  • Software and AI become the heart of mobility

  • Digital experiences determine market success

  • Speed-to-market becomes critical

This transformation is creating both winners and losers. While some embrace change and thrive, others struggle to adapt - especially traditional manufacturers with decades of legacy.

My Mission

Help legacy automakers transform into software-first companies. How?

  • Embracing digital-first mindsets

  • Building software-driven organizations

  • Creating tech company cultures

  • Accelerating decision-making and innovation

Who I am

👋 Hey there, I'm Philipp Raasch. Coming from the heart of traditional automotive, I've spent nearly a decade at Mercedes-Benz before becoming an independent expert in 2020. For 15 years, I've been experiencing and shaping the industry's digital transformation firsthand.

My perspective? Always global: I shuttle between automotive hotspots worldwide to spot emerging trends and share essential insights with you - connecting traditional industry expertise with digital innovation.

What I offer

📫 The German Autopreneur Newsletter

Your 5-minute weekly briefing on automotive tech, digital transformation & AI - launching soon in English!

Already trusted by 15,000+ professionals at Audi, BMW, Mercedes, VW, Porsche, Bosch & more.

What subscribers get:

  • Insider views on the industry's digital transformation

  • Analysis of emerging tech trends and their impact

  • Insights from global innovation hubs

  • Focus on practical, actionable information

  • Time savings through curated content

🔓 The German Autopreneur Pro (Coming Soon)

Make better decisions and save 8+ hours of research weekly.

Invest in your career with our premium subscription:

  • Exclusive analysis and 360° industry updates

  • Curated by an insider with 15+ years of industry experience

  • Access to news and research database

  • Compact & easy to understand

  • Weekly briefing on digital, tech & AI

Comng Soon →

Additional Resources

🎧 The Autopreneur Podcast & 🇩🇪 German Newsletter 

The newsletter is also available as a podcast and in German - with 15,000+ subscribers from leading automotive companies.

Who this is for

  • Executives and managers in the automotive industry

  • Ambitious professionals aiming to advance their careers

  • Decision-makers who need to stay informed despite busy schedules

  • Consultants and service providers in the automotive sector

For Companies

Sponsorship & Partnerships

Interested in working together? The German Autopreneur reaches thousands of decision-makers in the automotive industry weekly:

  • Sponsored content in the newsletter

  • LinkedIn partnerships

  • Custom collaborations

What Industry Experts Say

"The Autopreneur is a must-read. Concise, relevant, enriched with fascinating insights. Absolutely worth reading!"

Henning Biehal, Manager at Mercedes-Benz

"If you want to stay up-to-date in the automotive industry, Philipp's newsletter is essential. Valuable insights every week!"

Frank Kaleck, Industry Advisor Automotive at Microsoft

Let's Connect